The Detroit Free Press has given Jeep brand boss and the Jeep brand team its 2016 “Automotive Difference Maker” award, a new distinction intended to recognize individuals and brands that have made a major impact on the automotive industry.
Jeep’s strong global vehicle sales, brand strength and continually going business helped it earn the Automotive Difference Maker award, The Detroit Free Press said. The brand’s consistent sales also helped lift Fiat Chrysler out of Chapter 11 bankruptcy, another factor that contributed to it receiving the award.
“Fiat Chrysler Automobiles’ recovery from Chapter 11 bankruptcy simply would not have been possible without the rapid global expansion of the Jeep brand,” the Detroit Free Press judges wrote. “In 2015, FCA sold more than 1.2 million Jeep SUVs worldwide, marking the fourth consecutive year that the brand sold the most vehicles in its history and its sixth consecutive year of sales increases.
Jeep sold 1,237,583 units globally in 2015, a 22 percent increase year-over-year. Of those, 865,028 units were sold un the United States, representing an even more impressive year-over-year increase of 25 percent. Jeep sales also grew 56 percent in the Europe, Middle East and Africa region and 135 percent in Latin America in 2015, FCA says.
FCA will begin to rely on the Jeep brand more and more going forward as it enacts its plan to introduce additional crossovers and trucks. Included in that plan is a new Wrangler-based pickup, which will join the highly anticipated next-generation Wrangler in production at Jeep’s Toledo, Ohio assembly plant.