Last year amid Ferrari’s IPO, we wrote a piece maintaining Ferrari would never produce an SUV, something which had been speculated about when Ferrari first announced it would go public. A day later, Ferrari’s chief designer came out and confirmed a Ferrari SUV will never happen and now, company CEO Sergio Marchionne has also squashed the idea of a Ferrari SUV.
Bloomberg Business recently ran a piece on Ferrari’s sales, which are predicted to come in around 7,900 vehicles for 2016, 3 percent more than in 2015. This represents a slowdown in growth, but Ferrari won’t be resorting to an SUV to help get the figures back up, Marchionne said. In fact, he added that he’d rather be shot than see Ferrari produce an SUV.
This isn’t the first time Marchionne has said a Ferrari SUV won’t happen. Way back in 2014 the Italian-Canadian executive said Ferrari’s focus would continue to be on two-door sportscars like the 488 and F12 berlinetta and that it would not produce a four-door or an SUV.
Maserati ‘s Levante SUV will fill the gap of a Ferrari SUV when it debuts later this year. Expected to be powered by a Ferrari-derived twin-turbocharged 3.8-liter V8, it should offer the levels of performance and luxury a consumer might be looking for in a potential Ferrari SUV. Lamborghini is also expected to add an SUV model shortly to contest other high-performance SUVs like the Maserati and the Porsche Cayenne Turbo S.