Fiat Chrysler continued its international expansion of the Jeep brand today with the official launch of the Jeep Wrangler Unlimited, Jeep Grand Cherokee and Jeep Grand Cherokee SRT in India. The country is the fifth-largest automotive market in the world and should help grow Jeep sales even further as FCA looks to the brand to bankroll its business in coming years.
The three-car Jeep India lineup was unveiled at the 2016 Auto Expo in New Delhi. The arrival of the Wrangler and Grand Cherokee in India comes after FCA announced last year it would begin local production of an all-new model in the country. The automaker has invested approximately $280 million in order to build a new production facility to accommodate the model, which is a joint venture with India’s Tata.
“Our aggressive expansion in international markets is one of the key drivers behind our current global sales momentum,” said Jeep brand boss Mike Manley. “Last year, we started local production in Brazil and China, and today, we are launching the Jeep brand in the fifth largest market in the world, India, setting the foundation for our future growth in this country.”
Jeep says the Wrangler and Jeep Grand Cherokee will be sold with diesel and gasoline engines through a network of dealers located within India’s key metropolitan areas.