Often times automakers will hand out elaborate press kits to the media following major product debuts and Fiat Chrysler is particularly known for this. At the 2016 North American International Auto Show in Detroit, the automaker celebrated the debut of the 2017 Chrysler Pacifica, so a fancy media handout was obviously in order.
FCA could’ve made some Pacifica-shaped USB drives and called it a day, but it instead made its own Pacifica-themed board game complete with cards, game pieces, a game board and an information manual telling you everything you need to know about the all-new minivan.
Autoblog recently unboxed the press kit so their viewers could get a look at the unique piece of automotive memorabilia. We here at FCA Authority got a Pacifica game board, but we’ve yet to actually play it. We’ll have to dust it off for the next family game night and report back with a review, but for now, check out the press kit over on Autoblog.