Fiat Chrysler CEO Sergio Marchionne paid a visit to the 2016 North American International Auto Show this week. His company celebrated the debut of the 2017 Pacifica minivan at the show, making the Italian-Canadian one of the more busy people on the show floor.
Part of Marchionne’s time was spent addressing broadcast media in a press conference. Among the topics he discussed were FCA’s plan for 2016, which entails growing the Jeep brand, his ambitious 2018 sales goals and the now confirmed Wrangler-based pickup.
A large part of Marchionne’s 2016 plans is to expand the Jeep brand in China. This is a plan he’s going forward with despite economic downturn in the region, which slightly derailed his plans for an expansion of Alfa Romeo. FCA argues that since Jeep is a budget brand, it won’t feel the effects of the struggling economy as a luxury brand might.
Check out the three-part interview in the videos below.