Ram, Ford and Chevrolet have always butted heads over the pickup truck market. The three automaker’s are constantly putting each other down in their truck advertisements, whether it’s subtle or conspicuous, though we can hardly blame them considering how competitive the segment is.
Nissan’s new Titan XD is looking to get it on the spat, however they’ve decided to take a different advertising approach than the Big Three. Instead of putting the competition down, they acknowledge that American automakers have long led the way in regards to pickups and were the inspiration behind the Titan XD.
This is quite simply one of the best automotive advertisements we’ve seen. It’s easy to slander the competition, but it’s much harder to pay tribute to them while simultaneously promoting your product and brand. A YouTube commenter called Nissan a ‘class act’ for the spot, and we agree wholeheartedly.
Check out the ad above and let us know what you think in the comments below.