Maserati brand boss Harald Wester previously described EVs as “nonsense,” however now his company’s warmed up to the technology, revealing plans to eventually introduce a hybrid variant of nearly every one of its current models.
Wester may still not be convinced of the benefits of electrified vehicles (he argued that producing and disposing of electric cars actually resulted in more CO2 than producing efficient gasoline engines), but tightening emissions standards and consumer demand make hybrid vehicles a no-brainer for the brand.
“We have to do it – it’s that simple,” Maserati Europe general manager Giulio Pastore told Autocar. “In some countries where it is highly incentivised, they will be a success, in others maybe less so, but there is government and customer demand for such cars.”
Hybrid variants of the Quattroporte full-size sedan, Ghibli mid-size sedan and GranTurismo and GranCabrio sportscars are expected to arrive by 2020. Additionally, a hybrid variant of the Levante SUV will also be introduced sometime after the model’s introduction this year.
While it must meet emissions targets, Maserati says it won’t produce an electrified vehicle if it will compromise the performance of their vehicles.
“What I can say is that we will only electrify our cars if it can be done without sacrificing performance,” Pastore said. “If there’s a sacrifice, then we won’t do it.”