Fiat Chrysler always goes big at the North American International Auto Show in Detroit, however this year they’ve pulled out all the stops with a huge new booth and a new location towards the back of the COBO show floor. The display covers more than 60,000 sq. ft. (larger than a football field) and proudly displays FCA’s Alfa Romeo, Ram, Jeep, Dodge, Chrysler and Fiat brands.
The new display features more than 10,000 sq. ft. of video surface, which is made up of 30,000,000 LED Pixels (5 times more than the Dallas Cowboys stadium). It also took more than 40 miles of lighting and audio visual cabling to put it all together and more than 750 automated light fixtures.
Take a virtual tour of the new display through the video below and if you’re in the Detroit area, be sure to stop by the show and pay Chrysler a visit in Hall A.