In an effort to enrich the safety culture within the company, Fiat Chrysler has created the new position of safety advocate, appointing long-time employee Kristen Kreibich to fill the role.
Kreibech, who has more than 20 years of manufacturing, regulatory and safety experience, will join FCA’s Vehicle Safety and Regulatory Compliance (VRSC) team. The safety division underwent restructuring in 2014 following the National Highway Traffic Safety Administration’s insistence that FCA recall 1.56 million Jeeps. In the past year, the number of vehicle-safety personnel at FCA has more than doubled, the automaker says.
“Everyone is a safety advocate at FCA US, because safety considerations are baked in to every component of every product we make,” said Mike Dahl head of the VSRC dvision. “But Kristen’s appointment is the embodiment of this mindset. She is our new safety ambassador.”
FCA says Kreibich “will be responsible for promoting greater awareness of vehicle and occupant safety – both internally with FCA US employees, and externally with regulators, industry observers and trade associations.” She will also share her expert insights into new proposed safety legislations and advise the automaker of the automotive safety landscape.
“Because of my background, I am passionate about vehicle safety,” Kreibich, who previously served FCA as Manager of Vehicle Safety Planning, said in a statement. “It’s a topic of vital importance and my mission will be to ensure it remains top of mind, universally. Because we are all stakeholders – my colleagues here at FCA US, my regulatory counterparts, third-party ratings groups, dealers and especially our customers.”