Fiat Chrysler will head south this week to the 2016 Houston Auto Show. The automaker will bring all of its major brands in North America to the show (Chrysler, Jeep, Dodge, Ram and Fiat) and will also give attendees the opportunity to drive certain vehicles thanks to the Camp Jeep attraction and FCA Ride and Drive.
Chrysler is serving as the centerpiece of FCA’s display at Houston thanks to the all-new 2017 Chrysler Pacifica minivan. The new family vehicle attracted a huge crowd during both media and public days at the North American International Auto Show in Detroit earlier this month and should generate similar buzz once the doors open to the Houston show.
Jeep will be another major part of FCA’s Houston booth, with the entire lineup of 75th anniversary edition Jeep vehicles to be displayed at the show, along with the recently debuted Cherokee Overland. Consumers may also experience Jeep vehicles first hand through Camp Jeep, an indoor off-road driving course that features several obstacles.
As for Dodge and SRT, FCA says its lineup of performance vehicles will be on hand in Houston. That includes both the Charger and Challenger SRT Hellcat and of course, the Viper. The Dart, Durango, Grand Caravan and Journey will also be on display.
Ram’s booth will focus on the Ram 1500 Rebel, Ram Limited and Ram 1500 EcoDiesel. The true attraction at Ram, however, will be the Ram Truck Test Track, an interactive zone that allows show-goers to ride along as a professional driver steers them through a series of obstacles before ascending a 13-foot high hill climb.
Finally, the Fiat brand will bring its 2016 500X crossover to Texas, which is the latest edition to the small car brand’s lineup. Considering Texas’ affinity to large vehicles, if there’s a Fiat they’ll be interested in, it’s the SUV-like 500X.