Last January it was revealed Audi was after the Q2 and Q4 nameplates, which were owned by Fiat Chrysler and previously used to differentiate between two- and all-wheel drive Alfa Romeo and Maserati models. FCA wasn’t entirely keen on letting Volkswagen Group have the monikers, but they’ve finally reached a deal with the German automotive giant.
Speaking to Autoblog, Audi CEO Rupert Stadler coyly confirmed that he was able to secure the trademarks to the Q2 and Q4 names after FCA found something in the VAG trademark archives it wanted its hands on. He promised FCA he wouldn’t divulge any details, only saying they “each found something we needed.”
“We promised each other we wouldn’t disclose what it cost, but it was not something they were willing to sell,” Stadler said. “We tried to get it years ago and they said ‘No, never,’ but there is never ‘never’ in business. … This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it.”
It’s anyone’s guess what trademark FCA wanted from VAG, however Autoblog has an interesting hunch. Maserati previously used the Bora name on a mid-engine coupe from 1971 to 1978 until it let the trademark go and it fell into the hands of VW, who used it on the Jetta from 1999-2006 in markets outside North America. It seems possible Maserati could be interested in bringing the Bora name back, perhaps even on a future mid-engine model.
Audi, meanwhile, will use the Q2 and Q4 nameplates on a pair of crossovers as it strives to greatly expand its SUV lineup. The Q2 name will be used on a small city crossover set to debut this year, while Q4 will be used on a coupe version of the next-generation Q3.