Dodge commercials rarely paint the company as friendly or mild mannered. Usually they center on the automaker’s attitude and intimidating reputation, and it’s newest spot, titled ‘Wolf Pack’, is certainly no exception to this trend.
The ad, which lasts 30 seconds, depicts a group of grey Dodges, or wolves, travelling in a pack. The 2016 Viper ACR is the leader, obviously, and leaves with the Challenger, Charger, Durango and Dart in tow. A voiceover then comes on saying: “If you call one of us, just remember, you’ve invited the whole pack.”
This spot not only plays off of Dodge’s ‘bad boy’ reputation, but also addresses the uniformity in its product portfolio. While Dodge offers a range of different models, they all share similar exterior styling features and thus look like they belong together when travelling in the proverbial ‘wolf pack’.
Check out the spot above, and let is know what you think in the comments below.