Maserati has teamed up with the newly reopened Petersen Museum in Los Angeles to create a dedicated Maserati exhibit entitled ‘Made in Italy – Design to Line’. The temporary installment, which aims to both tell the story of Maserati’s 101-year history and promote its current lineup of vehicles, opened in conjuncton with the Petersen Musuem on December 5th, 2015.
The exhibit’s theme is ‘Design to Production’ as it shows the inception of a new Maserati, which always begins as a beautiful design that is later applied to a working automobile. It shows this process through a second-floor gallery that displays the five steps of car building: 1) Raw Materials; 2) Body Shell; 3) Drivetrain; 4) Trims and Finishes; and 5) Final Product.
“Maserati is in love with the automobile. With its profound history, the Company is deeply committed to sharing its passion with this generation and the next,” said Maserati North America CEO Christian Gobber. “Maserati’s support of the Petersen Automotive Museum with our education exhibit, ‘Made in Italy – Design to Line,’ made perfect sense from both global and local perspectives, given that the museum is located in Los Angeles, at the very heart of car culture.”
Serving as the centerpiece of the display is Maserati’s new Quattroporte SQ4 sedan. The car is the sixth-generation of the Quattroporte line – which was first introduced in 1963 at the Turin Motor Show in Italy, and continues the “Maserati tradition of building cars that blend high performance and supreme comfort,” the company says.
The Petersen Museum is open now, so be sure to stop by and give Maserati’s ‘Made in Italy – Design to Line’ exhibit a visit.