Fiat Chrysler Automobiles U.S. has filed an application to register “Aspen” as a trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s November 17th, 2015 application has been assigned serial number 86823387 and specifies that the mark will be used for “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges sold exclusively by authorized dealerships, excluding tires and wheels.”
The Fiat Chrysler Authority Take
The current market environment is hot for crossovers/CUVs, a trend that isn’t likely to stop any time soon. And guess what the current Chrysler brand lineup lacks? Crossovers. As such, this trademark filing leads us to believe that the Aspen nameplate will end up making a comeback in the future as a large Chrysler crossover.
Chrysler already used the Aspen name on an SUV before; launched for the 2007 model year, the Chrysler Aspen was based on the second-generation Dodge Durango SUV. Featuring three rows of seating and more premium appointments and features than the Durango, the Chrysler Aspen was marketed as a “luxury” SUV. Production of the vehicle ended in 2009.
If our prediction is correct, a Chrysler Aspen SUV/CUV would join another, yet unannounced crossover — a second-generation Chrysler Pacifica.