What will a Ferrari look like in the year 2040? That’s the question the Maranello-based automaker wanted students participating in its third-ever Ferrari Top Design School Challenge to answer, and we will soon know after the winner is picked on January 15th, 2016.
The Ferrari Top Design School Challenge invites the top design colleges and universities from around the world to design what they think a future Ferrari might look like. About 50 schools’ entries passed onto the first round, with that list dwindling to eight before the four finalist schools were chosen.
The four finalists are the Hochschule Pforzheim in Germany, the College for Creative Studies in Detroit, Hongik University in Seoul, Korea and the ISD-Rubika in Valenciennes, France. Students from these schools began working on their Ferrari Top Design projects back in 2014 and a year later learned they had made the cut of 12 finalists. Now the winner, or ‘Gran Premio’, will be chosen by a panel of Ferrari experts including Pink Floyd’s Nick Mason, Formula 1 driver Sebastian Vettel and Paolo Pininfarina. A ‘Premio Speciale’ winner will also be selected through online voting, which will take place on Ferrari’s Facebook page.