Earlier this month, the 2017 Fiat 124 Spider made its worldwide debut in Los Angeles. The press conference for the reveal was expectedly chock full of facts and details on the new ND Mazda Miata-based roadster, but Fiat brand boss Olivier Francois also went over other topics you might not have expected him to address.
Mainly, the press conference gave us some insight into Fiat’s future marketing plans and ad campaigns. While there was no mention of the mysterious Charlie Sheen Fiat 124 Spider commercial, an ad for the Fiat 500X featuring Ben Stiller was shown, along with a new ad for the 124 Spider featuring the same old man from the ‘Blue Pill’ 500X commercial and more.
So check out the press conference in the video above not only for all the low down on the Fiat 124 Spider, but also for additional insights into Fiat’s marketing campaign and product strategy.