Jeep and Mopar are displaying a special Wrangler Red Rock Concept at the SEMA Show in Las Vegas this week which they say “pays tribute to the Red Rock 4-Wheelers off-road club,” that hosts the well-known Easter Jeep Safari in Moab, Utah each year. But while most SEMA concepts are destined to remain just that, the Wrangler Red Rock will actually be produced.
This year the Red Rock 4-Wheelers will celebrate the 50th anniversary of the Easter Jeep Safari, which began in 1967 and has since become one of the largest and most important off-roading events in America. The Red Rock Wrangler marks this occasion with commemorative Red Rock badging and decals along with other limited-edition equipment.
“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar,” said Jeep brand boss Mike Manley. “We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”
Based on the Wrangler Hard Rock, the Wrangler Red Rock features Dana 44 solid front and rear axles, a Rock-Trac transfer case with a 4.10 axle ratio, a power dome vented hood, off-road rock rails and front and rear red tow hooks. Inside there’s Amaretto Brown Katzkin leather seats with “Red Rock” embroidered seat back logos and a commemorate the 50th ‘Red Rock’ grab handle.
Jeep says the production version of the Wrangler Red Rock, of which just 50 units will be made, will feature “some” of the content shown on the Red Rock concept at SEMA. If you aren’t able to get your hands on one of the 50 Red Rocks, Mopar will also have select items showcased on the vehicle for sale through its catalog.