Fiat Chrysler ‘s latest marketing push is a tie-in with the third installation of the Hunger Games series, Mockingjay – Part 2. The campaign is the second major movie sponsorship we can expect to see from the automaker in coming months, with the brand also joining several other brands in Star Wars themed tie-ins.
The idea behind the Hunger Games-themed Fiat Chrysler is simple: each of the automaker’s respective brands will have an ad reflecting its image. As such, Chrysler’s resilience is depicted in its ads while Dodge’s ads represent rebelliousness and Ram’s work ethic.
Embedded above is the second Dodge Hunger Games ad entitled ‘Whistle’, which rrelates Dodge’s rebelliousness and revolutionary products to the revolution in the Hunger Games movie. The ads are currently in circulation, but if you want to view the rest immediately, you can see them at this link.