Last week, Fiat Chrysler CEO Sergio Marchionne revealed the automaker is reassessing its ambitious goals for Alfa Romeo with plans to delay or adjust their future product launches amid slowing luxury car sales in China. Now, sources have told Automotive News the launch of the Giulia compact sedan and a planned crossover from the brand have both been delayed, potentially creating more issues for the automaker.
Alfa Romeo first showed its Giulia Quadrifoglio Verde performance sedan in June of this year and announced plans to launch the BMW M3-fighter in Europe before year’s end and in America shortly after the New Year. That plan has now been pushed back, though, with the car’s European launch now slated for mid-2016 and its U.S. launch happening 3 to 6 months later.
As a result of the Giulia’s production delays, production of Alfa’s Giulia-based crossover will now be pushed back until 2017. The crossover was expected to arrive sometime in late 2016, however it’s now expected to arrive nine months later than planned.
The Giulia’s market launch was delayed because Alfa is said to be working to refine some safety and ride characteristics, AN’s sources said. The change of plans almost guarantees Alfa will not reach its goal of selling 400,000 units globally by 2018, though Marchionne still described it as an “achievable,” outlook earlier this week.