The 2016 Ram 1500 and Ram 2500 are about to get some serious exposure. More than 25 examples of the pickups will tow various floats through NYC during next weekend’s Macy’s Thanksgiving Day Parade – an event which more than 3.5 million people are expected to attend and 50 million people will watch on television.
In addition to towing the floats, Ram trucks and Ram commercial vans will also be used for behind-the-scenes functions leading up to the parade start, which is scheduled for November 26th at 9 a.m.
“Ram takes great pride in aligning our brand with iconic American events like the Macy’s Thanksgiving Day Parade,” said Ram brand boss Bob Hegbloom. “Being the official truck of the Parade provides an excellent opportunity to showcase the style, innovation and towing capability of our 2016 Ram 1500 and 2500 trucks.”
Ram is also recognizing the hard-working men and women of America this Thanksgiving with a new ‘#RamGivesThanks’ giveaway promotion. The winner of the contest will get a $15,000 voucher toward a two-year lease on a new 2015 or 2016 Ram ProMaster City and up to $5,000 toward upfits for the van. Interested parties may visit www.ramtrucks.com/ramgivesthanks from November 25th to January 4th to nominate a local volunteer to receive the prize.
“Thanksgiving reminds us to give thanks to the countless people who help create incredible moments in all of our communities,” Hegbloom added. “Through the #RamGivesThanks program, a deserving individual will receive money toward a lease of a new ProMaster City to help them continue their community volunteer efforts or to grow their small businesses.”