Fiat Chrysler recently sold off a 10 percent stake in storied Italian sports car manufacturer Ferrari, sparking a whirlwind of speculation in regards to what’s in store for the automaker going forward. Some say shareholders will force Ferrari to boost its production and cut costs in the pursuit of profits, but Ferrari chairman Sergio Marchionne has assured fans of the company nothing of the sort will be going on.
Autoblog recently ran an editorial saying it is “likely,” that Ferrari will build an SUV now that it has gone public, citing the success of the Porsche Cayenne as reasoning. Porsche sold more examples of the Cayenne in 2013 than it did Boxsters, Caymans, 911s, and 918s combined. That’s enough to capture any sports car manufacturer’s attention, but Ferrari isn’t just any sports car manufacturer.
The chances of an SUV or crossover with the prancing horse slapped on the front being produced seem slim to none. Sure, Ferrari will be forced to boost production to just under 10,000 units as the years go on, but even then, that doesn’t leave enough room for an SUV. The automaker already moves 7,000 units a year selling just sportscars, and considering the demand for them, it could easily sell 10,000 without having to resort to a gimmicky crossover or SUV.
Furthermore, Marchionne was quoted in saying a Ferrari SUV won’t be happening around this time last year. He also dismissed the notion of a sedan, saying Ferrari’s focus going forward will be “to make two-door sports cars, not SUVs or four-door cars.” That’s more Maserati’s game, and as long as demand for Ferrari sports cars stays where it is, there will be no need to step on its toes.
Yes, shareholders could demand Ferrari boost its production to absurd levels with an SUV and cut corners in car development in order to save money, but it probably won’t happen. Besides, even if it did, Piero Ferrari and the Agnelli family have reportedly signed an agreement that will give them the final say in regards to internal affairs – and you can bet Enzo’s son doesn’t want his family name on Martha’s next grocery getter.