Right now Fiat Chrysler’s Ram brand consists only of pickup trucks and vans, but that could soon be subject to change if statements made by Fiat Chrysler CEO Sergio Marchionne to Automotive News are to be believed.
During a conference call Wednesday, Marchionne said a large Ram SUV would be possible due to the planned rollout of redesigned Ram trucks. When both the light- and heavy-duty versions of its pickups are redesigned, the automaker will be able to add production and potentially enter the large SUV segment.
“I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output,” Marchionne said. “We will also be exploring, as a result of that investment, some other segments.”
The Ram SUV wouldn’t overlap with the planned three-row Jeep Grand Wagoneer, which is now slated for a 2019 launch, as that model would be more luxurious and compete with offerings from Range Rover. A Ram SUV would be built more in same vein as General Motors’ full-size SUVs such as the Chevrolet Suburban and GMC Yukon XL.
“We have a reasonable chance of getting at least part of that (the full-size SUV) market,” Marchionne said.