Ram Truck North America boss Hegbloom says the automaker’s commercial vehicles business present the greatest opportunity for it to grow, The Detroit News reports.
In 2009, Ram’s commercial vehicles lineup consisted of only pickups, but today it consists of five different models. In addition to the Ram pickups, the company now offers the Ram Chassis Cab, Cargo Van and the Pro Master and Pro Master City to commercial buyers.
“We’ve never had the breadth that we do today,” Hegbloom said.
Ram does not disclose its commercial sales figures, however the brand’s sales as a whole are up 6 percent year over year. While growth is always good, The Detroit News points out these are small gains compared to the double-digit growth figures the brand has posted in recent years.
Sales of some Ram models are hindered by the brand’s ability to keep up with demand. Its Warren Truck Assembly Plant, responsible for production of the light-duty Ram 1500, is running at near capacity and its Saltillo Truck Assembly Plant in Mexico, which produces the heavy-duty Ram pickups and chassis cab models, is also at its max.