Last year, Pharrell Williams teamed up with Fiat to feature his immensely popular ‘Happy’ song in a spot for the compact 500 hatchback. Now the music superstar is back with the Italian automaker, featuring his song ‘Freedom’ in an ad for the go-almost-anywhere 500X crossover.
In the new spot, Pharrell’s track is played over clips of the 500X driving on a dirt trail and in the city, representing its balance between off-roader and compact city car.
This isn’t the first time Fiat-Chrysler has used musicians to promote its products. As Automotive News points out, the brand previously collaborated with Eminem, Bob Dylan and Jennifer Lopez, among others, to push its vehicles.
Check out the new Pharell and Fiat 500X ad above.