The first Jeep Cherokee for the local market has rolled off Fiat-Chrysler’s Changsha, China assembly line, marking the introduction of the deeply-rooted American brand in the country. FCA’s partner in China, GAC Fiat-Chrysler Automobiles, will be responsible for selling the mid-size crossover in the region.
“Today marks a milestone in the history of our brand,” said global Jeep brand boss Mike Manley. “The Jeep brand was the first western automaker to produce vehicles in China more than 30 years ago. Today, with the support of our GAC partners, our brand is back to its rightful place in this market. The Jeep Cherokee is our best-selling vehicle worldwide and now is being produced in China for China, to the world quality standards that Chinese consumers demand.”
The new Cherokee will sell for between RMB 200,000 (about $31,000) and RMB 300,000 (about $47,000) in China. Initial models will have FCA’s 2.4-liter MultiAir four-cylinder engine under the hood, however the 2.0-liter mill will soon be added to the Cherokee’s lineup in the country.
Jeep plans to locally produce the Renegade and Grand Cherokee in China in the near future before adding both models to the brand’s lineup. While neither the Renegade nor Grand Cherokee can currently be bought in China, both models as well as the Cherokee will be available to order through a pre-sale program called ‘Jump Start’ which allows interested parties to place an order for the car online through Jeep.com.cn.